Many physical fitness instructors use online videos to promote their knowledge and skills. A strong video presentation could instill confidence in potential clients. While producing attraction marketing-oriented videos might be a good idea, using a single camera, static wide-angle vista throughout a 10-minute video might not work. Boring videos could turn off viewers, even when the commentary has value. However, hiring a professional audiovisual team to produce multi-camera and engaging promotional videos could deliver a much better final project.

The Voiceover Option

Voiceover narration cutaways might also add aesthetic benefits. The trainer could talk about bicep exercises while the footage switches to a video-only presentation of the trainer performing related exercises. The video accompanying the voiceover could include several different edited shots, including close-ups of the bicep muscles during a curl. Besides providing visual information, the voiceover segment might keep the viewer's attention.

Making the Static More Alive

Sometimes, talking to the audience while recording in a medium or wide-angle shot becomes necessary. That doesn't mean the sequence can't appear more lively. A personal trainer may need a little guidance about being more animated when appearing in front of a camera. A trainer who keeps their hands by their side throughout a 30-second segment could change things up by "talking" with the hands under a director's guidance. Such a small step could make a significant change visually.

The Brief Cutaway 

Sometimes, a short three-second cutaway may shake up the visuals. For example, the trainer could talk about shoulder presses while the video cuts to a black-and-white video clip showing the training pressing a heavy barbell dramatically. The quick back-and-forth cuts might be a little jarring, but an expert editor could weave in an adequately framed shot delivering the necessary effect.

Adding Humor and More

A production team could also make the videos engaging and alive by playing to a trainer's personality. In fact, humor could be a plus here. Sometimes, veering away from a strictly informational approach may add to the entertainment value and keep audiences watching. That said, there might be limitations to what an audience wants humor-wise. The audio-visual team could record funny B-roll footage, asides, ad-libbing, and then cut things down during editing, inserting funny material at appropriate points. Skilled producers and editors also know when to cut back to informational content.

A professional audio-visual company could tap into the required talent and equipment to make a fantastic promotional video. Personal trainers could shift the video production heavy lifting to such a company. Contact an audio-visual company for more information.